Social Media Specialist

<div class="field f-n-body f-t-text-with-summary"><h2>Job description</h2> <p><strong>As Social Media Specialist,</strong> you will be responsible for overseeing the company’s social media accounts and develop the visibility and desirability of the brand by implementing the social media organic content strategy.</p> <ul> <li>Lead the day-to-day management and development of the company’s organic social media presence across Instagram, Facebook, TikTok, YouTube, LinkedIn and emerging platforms.</li> <li>Develop and maintain the global social media calendar in line with brand priorities, campaigns, partners and product launches.</li> <li>Work closely with marketing teams (Content, PR, Sponsoring) to define content needs and identify the most relevant assets and formats for social media.</li> <li>Drive the creation of dedicated social-first content with internal teams, agencies and external partners.</li> <li>Maximize the organic visibility of sports partnerships, ambassadors and key events through dedicated social media content and activations.</li> <li>Monitor and analyze social media performance and proactively identify opportunities for growth and engagement.</li> <li>Support influencer and creator initiatives, from profile identification to content coordination and amplification.</li> <li>Support and guide local markets in highlighting key local events on social media, in line with the global brand strategy.</li> <li>Collaborate with Customer Care to monitor comments, direct messages and community feedback.</li> <li>Monitor social media trends, platform developments and emerging formats to identify new opportunities.</li> <li>Analyze social media account performances with proactive suggestions and improvements.</li> <li>Support digital marketing projects and initiatives.</li> </ul> </div>