Digital Marketing & CRM Specialist

<div class="field f-n-body f-t-text-with-summary"><h2>Job description</h2> <p>As a Digital Marketing &amp; CRM Specialist, you will support the management and continuous improvement of Tissot’s Brand Website and digital assets across markets. You will support the delivery of a consistent brand experience across Tissot’s brand website.</p> <p>Your main responsibilities will be as followed:</p> <ul> <li>Build, test, and deploy email marketing campaigns across global markets.</li> <li>Manage the global communication calendar in collaboration with Digital, E-commerce, Retail, and Customer Service teams.</li> <li>Support subsidiaries with campaign planning, execution, and best practices.</li> <li>Ensure consistency, quality, and brand alignment across all customer communications.</li> <li>Improve customer segmentation, personalization, and marketing automation initiatives.</li> <li>Manage audience segmentation and customer targeting strategies.</li> <li>Monitor campaign delivery, engagement KPIs, and reporting performance.</li> <li>Ensure CRM integration across Retail, E-commerce, Customer Service, and other key business initiatives.</li> <li>Oversee the Register My Watch and user account ecosystem and support its continuous improvement.</li> <li>Create and manage contests, registration, and lead-generation landing pages.</li> <li>Ensure compliance with GDPR and local data privacy regulations, in collaboration with Legal teams.</li> <li>Develop guidelines, documentation, and governance processes to support global markets</li> <li>Support the development of B2B newsletter communications.</li> <li>Create and adapt campaign copy and messaging assets for paid media campaigns, and support global markets in campaign execution and optimization.</li> <li>Provide backup support for social media content and digital marketing activities when required.</li> </ul> </div>