Swatch Group · Retail
SEA Specialist (Google Ads)
<div class="field f-n-body f-t-text-with-summary"><h2>Job description</h2> <p>You will help set the paid search strategy, build and optimise campaigns, manage budgets across markets and contribute to the wider paid media strategy.</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Hands-on Account Management</strong></p> <ul data-spread="false"> <li> <p>Plan, build, launch and optimise Google Ads campaigns for our HQ international accounts: Search, Performance Max (including Store Goals), Demand Gen, YouTube and AI Max for Search.</p> </li> <li> <p>Design and maintain scalable multi-market account structures, naming conventions, feeds and audiences across 20+ subsidiaries.</p> </li> <li> <p>Run ongoing bid strategy, budget pacing, search term, asset and landing page optimisation to improve incremental return, not just ROAS.</p> </li> <li> <p>Conduct structured tests (bidding, creative, audiences, formats) and document learnings for the team and markets.</p> </li> </ul> <p><strong>Agency Steering & Market Guidance</strong></p> <ul data-spread="false"> <li> <p>Manage external paid media agencies through briefs, regular check-ins, performance reviews, audits and accountability to agreed benchmarks.</p> </li> <li> <p>Act as the Google Ads reference for local markets and their agencies, reviewing plans, sharing standards and best practices, and supporting launches.</p> </li> <li> <p>Manage the paid search budget across campaigns, markets and product lines, ensuring effective budget pacing.</p> </li> </ul> <p><strong>Measurement & Collaboration</strong></p> <ul data-spread="false"> <li> <p>Analyse performance in Google Ads, GA4 and reporting tools, delivering actionable insights to the team, markets and leadership.</p> </li> <li> <p>Collaborate with creative partners, e-commerce and web teams to develop high-converting assets, ad copy and landing pages.</p> </li> <li> <p>Stay ahead of Google Ads, AI bidding and automation developments and integrate relevant innovations.</p> </li> <li> <p>Contribute to the overall channel-mix strategy, understanding how search interacts with social, programmatic, organic, CRM and retail, and challenge decisions based on business outcomes rather than channel KPIs alone.</p> </li> </ul> </div>