Swatch Group · Retail
Paid Social Specialist
<div class="field f-n-body f-t-text-with-summary"><h2>Job description</h2> <p data-pm-slice="1 3 []"><strong>Hands-on Account Management</strong></p> <ul data-spread="false"> <li> <p><strong>Campaign ownership:</strong> Plan, build, launch and optimise paid social campaigns for our HQ international accounts across platforms.</p> </li> <li> <p><strong>Full-funnel setup:</strong> Define the structure from awareness to conversion: audiences, bidding, placements, catalogue and Advantage+ Shopping setups and remarketing across 20+ subsidiaries.</p> </li> <li> <p><strong>Creative testing:</strong> Run a structured creative testing programme (hooks, formats, UGC vs. produced, influencer content) and turn results into briefs for our creative partner and organic team.</p> </li> <li> <p><strong>Optimisation:</strong> Own budget pacing, bid strategy and audience optimisation to improve incremental return and creative efficiency.</p> </li> </ul> <p><strong>Agency Steering & Market Guidance</strong></p> <ul data-spread="false"> <li> <p><strong>Agency management:</strong> Steer our external paid media agencies on the scope they execute: briefs, check-ins, performance reviews, audits and accountability to agreed benchmarks.</p> </li> <li> <p><strong>Market guidance:</strong> Act as the paid social reference for local markets and their agencies: review plans, set standards and best practices, support launches.</p> </li> <li> <p><strong>Budget management:</strong> Manage the paid social budget across platforms, markets and campaigns; own pacing.</p> </li> <li> <p><strong>Digital Asset Management:</strong> Oversee the DAM platform for local markets, keeping assets organised, current and easy to order; train and support local teams in using it.</p> </li> </ul> <p><strong>Measurement & Collaboration</strong></p> <ul data-spread="false"> <li> <p><strong>Data analysis & reporting:</strong> Analyse performance in Ads Manager, GA4 and our reporting stack; deliver actionable insights to the team, markets and leadership.</p> </li> <li> <p><strong>Measurement:</strong> Contribute to our incrementality work (brand lift, conversion lift, geo tests) and keep pixel, CAPI and event setups clean with our data partners.</p> </li> <li> <p><strong>Creative and organic collaboration:</strong> Work closely with the organic social and influencer team and the creative partner so all content follows one creative direction.</p> </li> <li> <p><strong>Platform intelligence:</strong> Stay ahead of Meta, TikTok and other platform automation developments and bring relevant innovations into our setup.</p> </li> </ul> </div>