Senior Director of Brand Moments

In short

At a Glance

Directors of Brand at On define the long-range vision for marketing within a specific scope. In

this instance, this role focuses on our cross-functional preparation for the world's most iconic

global sport and brand moments. They do this in partnership with others in the org, including

our product vertical leads, commercial leads, North American leadership, and event leadership.

They then see through this vision to execution in partnership with our internal marketing team,

seeking to raise the bar on our incredibly successful approach to recent landmark global

activations.

In the case of this Senior Director of Global Brand Moments role, you will act as the managing

director for the brand across our entire multi-year pinnacle sports strategy. What is our overall

vision for this massive cultural activation—from brand campaign, to product creation and

integration, to on-the-ground partnerships and physical locations? You are the hub within a

spoke system, setting the vision for how this all will work and bringing the org together to make

it happen. But you are also the type of leader who gets into the details, working on

programming and planning, physically in person ensuring everything comes to life as imagined.

Your mission

• Set the Vision: You will need to define not just where we want to get to, but how we intend to

get there on the road to LA28. These plans won’t be built alone - you’ll have the support of

product, brand strategists, and the commercial team - but you will need to architect them in

detail. And to drive organizational buy in, you’ll need to align senior leadership and regions

around your vision.

• Drive Marketing Excellence: You need to be the voice of the brand, business, and consumer

in every review - the one identifying when you believe an idea will succeed, when it won’t, and

where there are opportunities to improve it.

• Report to Evolve: We aim to measure, not just to understand, but to evolve. We’re a fast

growing brand and there are many opportunities for growth. How do we use measurement to

help us identify new opportunities we should take advantage of, and others we should ignore?

How do we use insights to rapidly change how we go-to-market, improve creative

performance, and create new consumer connections? And how do we turn this into value not

just for marketing, but commercial and product teams as well?

Your story

On emphasizes hands-on skills across all departments. For this role, we’re looking for an individual who excels at research, planning, collaboration, storytelling, and execution. You need to be at the center of a team that contributes to the plan, knowing when to pull in the right person to help you build it. But you also need to be the one to stand up for the vision, communicate it, and know when it’s time to evolve based on new information.

You see yourself as a collaborative person, and understand the value of strong opinions, healthy debate, and the need to move forward as a team. You bring your experience to the conversations, as well as your passion and knowledge. Demonstrated ability to develop strong relationships and build trust with empowered decision-makers is essential.

• 12+ years of brand marketing experience on both the brand and agency sides,specializing in global consumer brands within sportswear or related industries.
• Must have a minimum of 5 years in a managerial role, leading teams.
• Must have experience

leading long-term vision setting within a Sportswear or Fashion brand.

• Multiple years of experience in the world of sportswear working directly with product

teams to architect long-term plans.

• A higher education degree (bachelor or above) in Business Administration, Marketing or any other related field; or similar experience
• Experience running a wide variety of marketing programs, campaigns, and launches

that have successfully scaled globally and across channels

• Strong understanding of the premium lifestyle, sportswear and training market and its

opportunities

• Curious personality who likes to challenge the status quo, has a drive to constantly

improve and a passion for innovation: Staying up to date on new, innovative media

activations, ideas, and platforms that would appeal to our target consumer

• Strategic mind balanced with a hands on entrepreneurial approach
• Growth mindset where the brand enables commercial success and vice versa
• The confidence to think and act independently, present your vision to the wider

organization and have a clear stance on how to grow your category also towards senior

management

• An understanding of youth culture and mindset
• Strong believe that most problems are actually opportunities
• Good presentation skills, comfortable on stage, presenting your category vision in front

of larger audiences (internally & externally)