Entyre · health
Strategy Analyst E-Commerce
Location: Sonnentalstrasse 21, 8600 Dübendorf
Working model: Hybrid – 4 days in the office (Monday to Thursday)
Pflegewegweiser, part of the Entyre Group, is one of the fastest-growing health tech scale-ups in Switzerland and the United States. With 500+ employees globally and offices in Zurich, Berlin, Boston, Chicago, Detroit, Arlington, and Columbus, we are scaling rapidly.
We combine high-quality care with operational excellence, clear processes, and a modern, technology-driven organization.
We believe that everyone deserves to live a self-determined, dignified life at home, even when in need of care. Family caregivers provide incredible support every day and deserve professional backing, reliable structures, and genuine appreciation.
As part of our mission to enable people to live independently at home, we are growing our e-commerce business for incontinence products and other home care essentials. Our goal is simple: make access to high-quality care products as easy, reliable, and discreet as possible through an outstanding online shopping experience.
As a Business Analyst, you will work directly with senior leadership to identify growth opportunities, launch new initiatives, and use data to shape the future of one of Switzerland's fastest-growing health tech businesses.
Tasks
Identify growth opportunities: Research and assess new product categories, international markets, and sales channels to validate expansion potential.
Own strategic projects: Take end-to-end ownership of high-impact 0-to-1 growth initiatives and coordinate execution across teams such as Supply Chain, Marketing, and Product.
Generate actionable insights: Analyze global sales and portfolio data, prepare reports and forecasts, and provide the analytical foundation for management decisions.
Improve commercial performance: Evaluate portfolio performance across countries and channels and develop practical recommendations to increase revenue and profitability.
Requirements
Bachelor’s degree or higher in business, economics, or a related field.
Fluent German and English skills, both written and spoken, at C1 level or above.
Strong analytical skills and confidence working with large datasets and spreadsheets to derive clear, actionable insights.
Structured problem-solving approach and strong communication skills.
Hands-on, proactive, and curious mindset — you take initiative, think ahead, and do not wait to be told what to do.
Relevant experience from e-commerce, consulting, startups, scale-ups, or other business-related fields
How We Operate – Non-Negotiable:
"Insanely Great" for Families — Delivered Now
Forget mere “satisfaction.” We deliver support that makes caregivers feel seen, understood, and valued. Anticipate their needs and solve problems quickly. The standard is "Insanely Great," period. Anything less slows us down and fails our families.
Speed is King — Ruthless Focus is Key
Velocity comes from focus. Eliminate distractions. Concentrate all effort on the #1 critical objective until it’s done, then move on to the next. Decide what not to do and cut it ruthlessly. Being a mile wide and an inch deep is failure — move the needle now.
Raise the Bar — Crush Mediocrity
Mediocrity kills speed, morale, and companies. Hunt it down and eliminate it. Good enough is never good enough. Demand top performance from yourself and everyone around you. Own your work, deliver excellence fast, and accept no excuses.
The Speed Algorithm — Question, Delete, Simplify, Accelerate
Build momentum by questioning every requirement: who asked and why? Delete ruthlessly — parts, processes, bureaucracy. Simplify what remains. Accelerate cycle times relentlessly. “It can’t be done” means “You haven’t figured it out yet — go do it.” Break bottlenecks, find shortcuts, and remove friction.
Act Like Owners — Bold Bets, Fast Action
This is your company. Own the mission and the results. Take initiative, make bold bets that leapfrog progress, and act decisively. If you stumble, learn faster and go again. Bias for action is everything.
The Bottom Line:
We are building something vital at lightning speed. This requires intensity, focus, and a relentless drive to execute. If reading this makes you want to jump in and build faster, welcome to Pflegewegweiser!
If you’re ready to grow with us and make a difference, we’d love to hear from you!