Brand Manager

About the Role

The Brand Manager leads brand communication and digital marketing for an assigned consumer brand in the Singapore market, driving integrated brand building and consumer-facing engagement across digital, social, Public Relations (PR), and shopper channels. This role is central to shaping brand strategy, managing Advertising and Promotions (A&P) budgets, and ensuring all marketing activities align with global brand guidelines and local regulatory requirements.

What You Will Deliver

• Lead integrated brand building and consumer-facing marketing for the assigned brand across digital, social, PR, and shopper channels in the Singapore market
  Manage overall A&P budgets alongside the wider marketing team, ensuring effective allocation and tracking of brand and Customer Relationship Management (CRM) spend
• Develop and execute annual strategic brand marketing plans in close collaboration with commercial and marketing teams
• Serve as the primary interface with the global brand team for brand toolkits, content review, and localisation, ensuring timely deployment for Always-On marketing activities
• Manage and execute local content adaptation to ensure full compliance with global brand guidelines and local regulatory requirements
• Plan and execute key consumer brand engagement activities in-market to strengthen brand affinity and consumer loyalty
• Manage brand sentiment monitoring and advocacy within closed consumer communities and online forums
• Plan and execute consumer digital media activities including search, social media, and PR campaigns across relevant marketing channels
• Drive vendor management and maintain strong relationships with external agencies and key stakeholders
• Support the CRM lead on A&P budget management and product sample inventory planning
• Support the Senior Marketing Lead on brand integration and cross-functional coordination for key brand-led initiatives
• Administrative duties and coordination tasks as required

What You Bring

• Degree in Marketing or a related discipline
• Minimum 5 years of experience in the Fast-Moving Consumer Goods (FMCG) industry

Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Marketing.

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